The brand, owned by Danone, is one Phone Number Database of the official sponsors of the American Football League of the United States (USA) and especially of the NFL Draft. This event usually attracts many spectators, with an entire celebration live and in person. But with the COVID-19 crisis, the Las Vegas party had to be Phone Number Database cancelled. So the company had to think of a new alternative campaign. The result is a surprisingly emotional activation that shows a much more human side to these sports stars.
The video is a simple compilation of Phone Number Database videos from previous editions of the NFL Draft. But it focuses on the Phone Number Database emotional reactions that all the players have when they are told that they will be representing their teams in the big game. Hugs and crying are even better with the simple copy “ It's not crying, it's Phone Number Database exercising the cryceps”. My dream job: The soap bubble artist Adapting to a new reality While comedy is the prevailing sentiment in commercial brand activations, more than one campaign has opened its arms to more poignant emotions.
If the pandemic hadn't hit the world, Phone Number Database Hershey would have launched a series of ads about human connection. Tecate also wanted to separate itself from boxing to create messages that would resonate better with young people. Even the NFL has demonstrated its dominance on this subject. Related Phone Number Database Notes The NFL and its star product: the Super Bowl. Communication and Brand The value of the NFL in Mexico, the second country in the world for American football 5 facts every marketer should know about the NFL It is interesting that Oikos has decided to bet on an Phone Number Database emotional message for a sport where strength and outbursts of passion are what predominate among the same audience.